Listing Photos: How Important Are They?

Listing Photos: How Important Are They?

When putting a home on the market, I understand the significance of making a lasting impression on prospective buyers. Research from a Google study, in collaboration with America’s National Association of Realtors, reveals that 97 percent of home buyers use online search tools in their buying process. Canadians searching for homes follow a similar trend.

We want to visualize the property, establish a connection, before taking the step to inquire further.High-quality listing photos play a pivotal role in creating that all-important first impression with potential buyers (after all, a picture is worth a thousand words!).

I recognize that I have one opportunity to capture the attention of online shoppers, and stunning listing photos of my listings are the key to achieving that.Working with a professional photographer ensures that I present each home in the best light possible. By collaborating with skilled professionals, I can offer prospective buyers high-resolution images that showcase the beauty and unique features of my property (not to mention professional drone photography, professional videos, and 3D walkthroughs of each listing!).

I take immense pride in presenting impressive photos & media of each listing to potential buyers. I am acutely aware of the importance of seizing that single chance to captivate buyers and entice them to schedule a showing. Without compelling photos, there's little incentive for buyers to explore further, potentially leading to minimal interest in your property.

Ultimately, the objective of any listing is to sell promptly and at the best possible price. 

Following consultations with my clients and, if necessary, a stager, the process begins with professional-grade photos. My goal is for buyers to develop an emotional connection with each home, and captivating visuals serve as the most effective means to achieve that goal.

  • Amy Francoeur